In an ever changing world, learning is taking place both inside and outside of classrooms. 20/20 Visual Media works with its clients to develop a plan to reach the audience they want. And we have strategies to either attract students to campus, or engage them online.
Attract Prospective Students
In an ever competitive landscape of getting the best and brightest students to commit to your school, it’s more important than ever to use a well produced video to clearly demonstrate the features and benefits of your campus, your programs, and your fields of study. Prospective students have a lot of choices. Help them understand why your school, college, or university is the perfect place to study, socialize, and live.
Introduce Your Department
One of the best ways to communicate your “why” is by telling the real stories of your current students. What do they study? How has it influenced the way they think? What opportunities exist they may not know about? Showcase everything your school or department has to offer by capturing and sharing a diverse range of experiences.
Tour Your Campus
Whether a prospective student lives across the country or simply isn’t able to visit campus, show off the beauty of your school on the ground and through the air. Give your prospects a glimpse of every feature that makes the campus experience a great one, and leave them wanting to learn more.
Share Your Mission
Sometimes your school or one of its programs may be mission-driven. Or you could be a non-profit organization that relies on the support of community to allow for important work to get done. Highlight what drives your faculty, staff, students, and their families, and help build that vital support - whether through a fundraiser or cause-awareness campaign.
Celebrate Your Alumni
One of the best ways to engage your alumni is through the many events that take place throughout the year. Often, our clients celebrate their former students’ success at awards shows or galas. Create beautiful retrospective videos about their careers that help highlight your alumni’s achievements, familiarize your attendees, and “play in” your winners before they walk up and accept their awards.
You Might Also Consider:
Continuing Education - Online learning, whether through a custom LMS (Learning Management System) or your current portal, is becoming increasingly popular for certifications, advanced degrees, Continuing Professional Education (CPE), first year college courses, and more.
Speaking Engagements - Whether it’s a prominent speaker coming to campus, a lecture series you want to archive, or your President, Provost, Deans, or faculty members sharing messages with your community, capture these specialty speaking engagements with professional video.
Promoting Growth and Technology - If your college or university just acquired a new collection, built a state of the art science lab or TV studio, or if you’re breaking ground on a new building, share the excitement of the moment with those who wear your colors.
Fundraisers - Every school needs to engage its alumni and community supporters, and fundraisers that use video are a great deal more effective than ones that don’t. Stay at the top of your donors’ minds with video on social, through email, and on your website.
If you have a story to share, we have a way to share it...
Fundraising
Student/Faculty Engagement
Department Overview
Lecture & Seminar Recap
Alumni Engagement
New Course & Major Offerings
Social Media Ads
Instructional Training
Awards & Milestone Recognition