It’s a challenging yet exciting time to think about new and creative ways of attracting visitors to your town, city, county, or state. But whether you’re reaching out to local, regional, national, or international travelers, video will help illuminate the possibilities of an unforgettable trip to your destination.

Highlight Local Businesses

Every tourism destination has its big players, and no doubt, they’re important. But not to be overlooked is the charm of local: the small businesses run by everyday people that give you not just a smiling face, but a sense of contribution that you’re making the world around you a little better. Tell those small business stories, and show your visitors how their patronage makes a big difference.

Learn more about a small business campaign here.

Showcase Popular Attractions

They’re what makes your location unique: the staples that families and friends come from near and far to visit. Whether traveling for business or for pleasure, we all want to find those places that give us a feeling of home: a comforting meal, a locally-sourced adult beverage or two, and of course, some fun and relaxation for everyone in your travel party.

Promote an Upcoming Event

In today’s environment, the tourism industry is becoming about much more than attracting just visitors who come from far away. Capturing the attention of driving-distance visitors is just as important. Promote events that are happening in your area like restaurant weeks, community benefits, unique street festivals and more. You may just convert some of those visitors from day-trippers to overnight guests.

Embrace Your History

So many travelers seek out the historical significance of the places they go. Give your prospective visitors a video outline of what they should be keeping their eye out for, and how they can play their own role in reimagining history.

Visit a Staple Attraction

There are just some attractions that are timeless. Whether you have members in the 100 timers club, or you’re extending a hand to those making their first trip, create an exciting video piece that updates visitors on what’s new, what’s coming, and why they should be a part of it.

You Might Also Consider:

Launch a Brand - Announce an exciting new initiative in a brand video. Whether it’s for adventure seekers, foodies, sports enthusiasts, history buffs, or any interest in between, each brand has its own unique story to tell.

Virtual Tours - Cater to the “planners” out there. So many travelers love to put together itineraries for each attraction they expect to hit during their stay. Help them along by creating video planners that highlight the must-sees and detail the time it will take for them to cross it off their list.

Advertise Your Hotel Portfolio - Half the job of attracting repeat travelers is giving them a comfortable place to stay. Show off the variety of places to rest your head - whether it’s the national chain hotels, the boutique mom & pops, or the bed & breakfasts that give occupants that sweet ending before heading home.

If you have a story to share, we have a way to share it...