3 Ways to Create a Memorable Short-Form Video Ad

Short-form video content is an essential tactic for paid social or YouTube ads. Audiences on these platforms have shorter attention spans and a lot of opportunities to be entertained or educated. It’s your job to do this right from the start. Here are 3 tips to get your team started on the right path with short-form video content:

3. Capture Your Audience’s Attention Immediately: Use the first 3 seconds to stop your audience from scrolling past your video. You can create immediate brand awareness by creating interest with a clip that is sharp and engaging, paired with a punchy line in subtitles.  

2. Peak Curiosity: Tell a story worth pausing for. What about your clip can evoke an emotional response?  Getting the viewer interested in your story can help drive great engagement and make all the difference in brand favorability.

1. Focus on the Brand: Effective short-form ads have the brand or products visible in 50% of the length of the video. Increase brand awareness and create ad recall by displaying the brand product or product in clever ways. 

To take the right approach to short-form content development, partner with a video production company like 20/20 Visual Media from the start to help set your campaign up for success. Our team is skilled in creating short-form Facebook/Instagram ads and YouTube in-stream ads. To kick things off, our team can share different examples of work that can help inspire your next video project. 

To discuss how 20/20 Visual Media can help support your business’s next short-form video project, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development: https://www.2020visualmedia.com/schedule





Celebrating Pride All Year Long

Pride Month recognizes the LGBTQIA+ community and the contributions of individuals from the past 50+ years to the present day. While every June, there’s an increased presence of rainbow-dipped logos, it’s really important for organizations and professionals to focus on creating representation, inclusivity, support, and lasting impact.

Our hope for "Pride" is that these sentiments of inclusiveness last not just for a month, but all year. As much as we take pride in being an open and inclusive place to work, we know that not every LGBTQIA+ person has the opportunity to safely be themselves in their workplace. The work will not be done until every person has a seat at the table.

Pride means more to us than changing our logo each June - it's in the 20/20 culture. Our team members who are part of the LGBTQIA+ community make us better every day - by offering different perspectives on the work we create, by always encouraging us to tell more inclusive stories, and by advocating for us to work with diverse clients. 

Hear the thoughts of our team members surrounding Pride Month:

Christina Betz                                Ed Seiders

Christina Betz Ed Seiders

Q: What does Pride Month mean to you?

Christina: My love is just that - love. I never think of it any differently, and I’m fortunate enough to be surrounded by people who support that.

Q: What is one thing that you'd like for someone to take away from this year's Pride Month?

Ed: Pride 2021 has taken on so much more meaning for so many after the last year and a half of the global COVID-19 pandemic. Pride just happens to be occurring when most areas and businesses are finally fully reopening, so not only is it a celebration of who we are and who we love but also a celebration of life, for making it through the pandemic. There are many similarities between COVID and the AIDS epidemic of the ‘80s and ‘90s and for many people it brought back those same feelings and fears of losing their friends and family. If this last year has taught me anything, it's that life is precious and that we should live every day in the most full and authentic way we can. 

Christina: The past year opened up a flow of dialogue regarding social and civil rights in every aspect of life. I think now, more than ever, it’s important to be able to continue that dialogue, and events like Pride Month allow the LGBTQIA+ community to feel safe in being who they are. I would love for people to experience these freedoms that Pride Month allows and use the month to help them become more open-minded individuals.

How does working for a diverse and inclusive company like 20/20 Visual Media impact your life?

Christina: The people I work with every day allow me to just be myself and live my life. They love me and my partner, and never make me feel like I have to explain myself. It’s sometimes easy to forget that not everyone is afforded the opportunity to be themselves and be comfortable with their coworkers - but I appreciate how much of a family we are and how much love and acceptance is in our workplace.

Ed: In my time at 20/20 Visual Media, I've seen a culture that fosters diversity and inclusivity, and acceptance of all. Spending so many of your waking hours at your place of work means the world to me that the place and the people with whom I work, see me for me, accept me and love me. I don't need to put on a front or be anyone other than myself. Although nervous prior to coming out, I always thought that the team at 20/20 would accept me with open arms and I was correct when that time finally came. Coming out in professional life can be daunting. There are still so many areas of the world where coming out can cost you your job, your family and friends, your health, and even your life. I thank my lucky stars daily that I get to work in an area and in a company where I can be my true self without fear. 

Q: What’s the LGBTQIA+ community in Philly like? 

Ed: The community in Philadelphia is very diverse, very colorful, and very boisterous, as you can imagine with anything in Philadelphia! Overall, it's a large (sometimes dysfunctional) family. The community has taught me so much about myself over the years and for that, I will always be grateful. 

Christina: The LGBTQIA+ is expansive in Philly. It’s an incredibly open and welcoming city that makes space for individuals of every orientation, race, and identity. I think the Pride Month celebrations in Philadelphia are some of the best in the country.

Q: What role do you have working in video production to create space for more LGBTQIA+ individuals?

Ed: It's important in all of our productions that we show the diversity and are inclusive of various cultures, people, and places. Whether it’s race, ethnicity, sexual orientation, gender, age, or ability - representation matters! It's what allows people to feel seen and a part of something larger. In cases of LGBTQIA individuals, it shows them that there are more than the 4 walls they may live in, a whole world full of possibilities and that there are other people out there like them. Representation is empowering and it leads to equity. If showing diversity in our productions allows just one person to feel seen and validated then we've not only done our job for our client but also impacted someone's life! 

Christina: I think video editing in general is a very inclusive profession. While it is an incredibly individualistic job, it’s almost equally as important to work with a team. Even when you think you’ve made a perfect piece, having the input of a diverse team is important to ensure that what you’ve made is accessible for everyone. As a part of the LGBTQIA+ community, I think being able to encourage other individuals to go for the profession they want, without fear of being discriminated against, is the most important role I can have.



The Best Uses for Animated and Live-Action Video Content

Video content is an essential tool that businesses invest in to increase brand recall and drive customer engagement. One trend in video marketing that emerged from COVID-19 is animated video content.  During the height of the pandemic, animation was an accessible content format since it limited the need for filming on a set with people.  At a time where social distancing and health and safety were top concerns for many organizations, animated T.V. commercials or social ads were popping up everywhere for all types of brands.  While animations can be a well-suited style for introductory videos or explainer videos, it is not a content format that is suitable for every marketing need.  So what are the best ways to use animated and live-action videos to achieve your business goals?  

Animation videos work best when used for introductory or explainer videos that are meant to highlight the details of a product or service, helping to make a challenging concept easier to understand.  Organizations can also use animated content within educational or training videos. This format helps support team members’ learning through visually engaging content, without leaving them feeling overwhelmed.

Live-action videos also have a distinct purpose and can be best utilized through client testimonials or product tutorial videos. This approach can provide a more natural way to showcase a customer’s experience or highlight the benefit of a product. Through live-action content, audiences may establish more trust in a brand since the video can help demonstrate a product’s or service’s value.

And there’s a hybrid option. Animation can be more than the “cartoon characters” that might immediately come to mind. Another form of animation is high-end motion graphics, which can supplement live-action footage with copy on-screen. A major shift for brands both big and small has been to reuse existing footage and supplement it with motion graphics that describe current offerings, safety protocols, and more.

When deciding on the right approach to content development, a partner video production company like 20/20 Visual Media can help steer your team in the right direction. Since our team is well-versed in creating animated and live-action content, we can share examples of different campaign styles which can help influence your project.  Ultimately, it’s useful for every organization that’s investing in video content to consider which content style can best achieve each type of business goal.

To discuss how 20/20 Visual Media can help support your business’s next video project, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development: https://www.2020visualmedia.com/schedule

3 Tips for Creating YouTube Content for Your Business That Drives Action

YouTube is one of the largest search engines and the second most popular social network in the world. Since its debut, YouTube has helped video content become easily accessible for everyday consumption. According to the Social Examiner’s 2020 industry report, 55% of all marketers are now using YouTube to stay competitive with other brands and invest in video marketing.

Marketing teams are now in a position to consider leveraging the platform as a free marketing tool to raise awareness, strengthen credibility and drive consideration for businesses. Here are 3 tips to consider when leveraging YouTube content for your business:

1. Choose the Right Tag for Your Video: When uploading video content to YouTube, you have the option to choose a category for your organization’s content and select keywords or tags.  Be sure to think strategically about which categories can position your business to new leads.

2. Include Call-To-Actions In Content: Consider what action you’d like your audience to take after watching your content. Make sure your call-to-action is in the video content itself and the description of your content. Possible calls-to-action can include contacting your business for more information, subscribing to your YouTube channel, or sharing your video to social channels.

3. Put Thought Into Naming Your Video Content On YouTube: People search for video content on YouTube just like people search for answers on Google. By using keywords and phrases that are trending and related to your business or service, you can position your content to the right audience. 

To see 20/20 Visual Media’s best YouTube content including our showreel, subscribe to our channel today: https://youtube.com/2020visualmedia

To discuss how 20/20 Visual Media can support your business’s YouTube content, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development: https://www.2020visualmedia.com/schedule 

5 Ways to Use Video Marketing to Strengthen Your Small Business Branding

In a world where there are so many different marketing strategies to consider, small businesses can rest assured knowing that video marketing content can help reach a wide audience of potential customers. Video marketing content is versatile, relatable, and memorable. Take a look at a few of the best ways to use video marketing content to your advantage and strengthen your small business branding:

5. Share your small business story: People love listening to a good story, especially when it’s connected to a business they support and value. Share how your business got its start and make it relevant to your customers or employees.  Give a shout-out to essential team members or loyal customers who have been there from the beginning and helped shape your business.

4. Show off your best-selling products or services: While 20% of an audience will read text related to a product demonstration, 80% will watch video content.  Show off your small business’s best products or services in a short, punchy video that will get their attention.

3. Upload your video content to YouTube: YouTube is the 2nd most popular website in the world and it is a free marketing tool.  Be sure to share your video content through e-mails or social media posts and also upload it to YouTube.  By including your website in the video description, it can help drive traffic and sales.

2. Thank your customers: Customer loyalty is crucial to the success of any small business.  Take the time to share gratitude and make them feel appreciated.  Perhaps you can offer a promotional discount within the video to help nudge them to stop back in for a visit.

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1. Create video testimonials from happy customers or clients: People are more likely to trust a small business if someone in their community already had an enjoyable experience with the business.  Capture a relatable story that touts a positive review of your business from a loyal customer.

To discuss any of these video marketing tips or a project that you have in mind for your small business, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development: https://www.2020visualmedia.com/schedule 

The Unexpected Perks of Transitioning your Fundraising Event to a Virtual Live Stream

The Unexpected Perks of Transitioning your Fundraising Event to a Virtual Live Stream

Most people think taking their fundraiser online will lead to less engagement and fewer donations, but there are some unexpected perks to going online. Here are a few.