Valley Forge Tourism and Convention Board (VFTCB) is one of our many long-standing clients. We’ve worked very closely as a trusted video production partner since 2017, and in that time, we’ve produced more than 40 videos which have helped to promote events, launch brands, attract new visitors from near and far, and introduce viewers to the many great ways to play and stay in Montgomery County, PA. In that time, our projects have reached more than 1.7 million views on Facebook alone, and has helped in the board’s efforts to grow the local economies throughout the county.
▻ THE CHALLENGE ◅
The COVID-19 pandemic has impacted every business across America in one way or another, but it’s our small businesses who have been impacted the most. As a small business ourselves, we have a unique understanding of what these business owners have gone through since March. So we wanted to create a campaign that celebrated small business and encouraged viewers to support them, especially as we enter what will be a challenging winter season.
▻ THE PITCH ◅
Valley Forge Tourism and Convention Board’s ubiquitous tagline is “Make It Montco”, so our Development and Production teams pitched VFTCB the idea of creating two (30-second) and one (60-second) TV spots that would feature ten “Main Street” businesses across Montgomery County. We’d call the campaign, “Make it Main Street”, a play on the client’s recognizable tagline.
Of course fitting ten businesses into a 30 or 60 second window may give viewers a quick glimpse into what they’re all about, but it was just as important to us to be able to tell individual brand stories for each of the businesses we visited. That way, we could really get to know the owners, what they offer, who they serve, and why the community should rally around them. Plus, each business could use this more “full-length” video for their own purposes - on their websites, on social media, and more.
When crafting these personal stories, it’s very important to us that we don’t just show up on the day of the shoot. Our Production team went out for site visits and met these business owners face to face, without a camera, to understand the passion behind their storefronts - all to ensure that passion shined through in the finished pieces.
▻ THE DELIVERABLES ◅
(2) 30-second TV spots
(1) 60-second TV spot
(10) 60-75 second vignettes for use on a brand launch splash page, MakeItMainStreet.com, and on individual business owners’ web platforms
The 60-second spot featured all ten “Main Street” businesses included in the campaign.
▻ THE VIGNETTES ◅
Annamarie’s Place - Royersford, PA
A place where diners of all ages go for some big plates full of comforting yum.
The Black Reserve Bookstore - Lansdale, PA
It’s a celebration of black culture where anyone interested in a good story can go to be inspired.
Exhibit B Gallery - Souderton, PA
What’s life without art? Meet a proprietor whose shop is opening our eyes to a whole new world.
Tony Laguda Formal Wear - Ambler, PA
Proms, weddings, and more. When you need to look your best, look for this personal touch - generations in the making.
The Lucky Well - Ambler, PA
Nothing says comfort quite like barbecue. Meet the man who’s “doing cue” Memphis style in the heart of Ambler.
Timshel Coffee - Norristown, PA
It’s a word that means “kindness”. Meet the mom and daughter team that is serving up a special side to your morning coffee.
Deliah and Dean - Pottstown, PA
We have a whole new appreciation for what it means to be essential. Visit a neighborhood grocer catering to every diet.
Regina Marie Designs - Skippack, PA
Add some color to your world by supporting this truly local business made up of artists all within a 20 mile radius.
Floral & Hardy - Skippack, PA
We all look for ways to bring beauty into our homes. Find your missing piece at this garden center.
Joseph Ambler Inn - North Wales, PA
Transport yourself back in time in this family-owned, one of a kind place to stay and play.
▻ MEET THE BUSINESS OWNERS ◅
