Short-form video content is an essential tactic for paid social or YouTube ads. Audiences on these platforms have shorter attention spans and a lot of opportunities to be entertained or educated. It’s your job to do this right from the start. Here are 3 tips to get your team started on the right path with short-form video content:
3. Capture Your Audience’s Attention Immediately: Use the first 3 seconds to stop your audience from scrolling past your video. You can create immediate brand awareness by creating interest with a clip that is sharp and engaging, paired with a punchy line in subtitles.
2. Peak Curiosity: Tell a story worth pausing for. What about your clip can evoke an emotional response? Getting the viewer interested in your story can help drive great engagement and make all the difference in brand favorability.
1. Focus on the Brand: Effective short-form ads have the brand or products visible in 50% of the length of the video. Increase brand awareness and create ad recall by displaying the brand product or product in clever ways.
To take the right approach to short-form content development, partner with a video production company like 20/20 Visual Media from the start to help set your campaign up for success. Our team is skilled in creating short-form Facebook/Instagram ads and YouTube in-stream ads. To kick things off, our team can share different examples of work that can help inspire your next video project.
To discuss how 20/20 Visual Media can help support your business’s next short-form video project, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development: https://www.2020visualmedia.com/schedule