Video testimonials can be a great addition to your company website or social media campaign. They enable your business to showcase the value of your company or product beyond just the facts. When you create a testimonial video, you can establish the value of the product you are aiming to sell by showcasing the attributes that come along with the product or company.
When it comes to video production, we’ve done it all. The team at 20/20 Visual Media has put together countless video testimonials for our clients that have seen great success. Take a peek at our tips below for making a testimonial video that will give you the results you are looking for!
Get The Right Equipment: Not everyone owns high-end equipment for video production, but you can rent certain pieces of equipment that can make all the difference. The most important equipment we recommend is a good quality DSLR camera, stable tripod and high quality microphones. Trust us! These simple pieces of equipment can take your video from armature to professional quality.
Know What You Want To Say: A great testimonial communicates exactly what you want to say, but doesn’t come off as if it were scripted. The best way to make this happen is to spend some time talking to the interviewee about what they want to say and write it down either in outline form or as a short bulleted list. This way you have a plan of what will be said, but it’s not written out exactly how they will say it. That will come naturally in the video.
Answer The “Why”: In any form of marketing communication, you want to answer the question, “why should I buy your product or service”. The “why” should answer how your product or company will fix a problem and offer a solution to your potential customer.
Create An Emotional Connection: Video testimonials are a great way to create an emotional connection with your audience. Testimonials should tell a story. As humans, we are programmed to remember stories and find connections within them. Make sure that the story being told expresses the emotional effect that your product or service has had on this particular customer as this emotional connection is integral to your viewers remembering what they saw and taking action to buy-in to your product or service.
Don’t Make It Long: Video testimonials should be pretty short! You don’t want to lose your viewers attention and in effect stop watching the video. Even if the initial video is long, when you go to cut it down, make sure it’s about 2-3 minutes as a finished product.
Learn How To Shoot An Interview: Shooting an interview takes more skill then simply pointing and shooting. There are many videos online that give tips on this subject. Make sure to check them out before starting your project as some simple techniques can make your video testimonial look much more professional.
We hope that we’ve answered your questions about how to create an impactful testimonial video for your product or service. If you would like to learn more about how 20/20 Visual Media can assist you in your video production needs, give us a call today!