Let’s face it, plans are quickly changing for the fundraising landscape due to the ongoing impact of COVID-19. Many organizations are canceling, re-thinking or transforming their planned fundraising events for the spring. Virtual fundraisers can be an effective way to continue to connect with your donors and create opportunities to increase revenue during this uncertain time.
Here are some unexpected perks for transitioning your in-person fundraising event to a virtual streaming event:
Increase your audience size: There is no limit for ticket sales for a virtual stream. Anyone and everyone is welcome to attend! And because there’s far less overhead, you can reduce the price of tickets and attract a larger audience!
Strengthen your community: Storytelling through video content is a safe and effective way to bring people together for a common cause in COVID-times.
Streamline donations: With the right experience and call-to-action, save your donors time and provide them with an easy way to give back to the organization they value.
Some of 20/20 Visual Media’s partners have found great success in transitioning in-person fundraising events to a virtual stream. The Children’s Hospital of Philadelphia partnered with the 20/20 Visual Media team to create a Facebook Live stream event that raised more than $1.6 million and reached over 10,000 attendees: 2020visualmedia.com/virtual-fundraising-chop
Longtime host Michael Barkann of NBC Sports Philadelphia emceed the first ever Parkway Run and Walk: Virtual Edition for the Children’s Hospital of Philadelphia. The virtual experiences helped raise a record $1.6 million for the Cancer Center at CHOP.
Ok, so you want to move your event online. Now how do you structure the program? Well, it should be familiar but different. If you usually gather 1000 people, serve dinner, and have a three-hour stage presentation, you can’t do that online. You’ve got to create a program that contains familiar elements to your live event, but is shorter, to the point, and above all else, entertaining!
To give you an idea of what is needed for a 30-minute streaming fundraiser, here’s a guide to help simplify and structure your event:
Interested in finding out how the 20/20 Visual Media team can help transition your spring fundraiser to a streaming event on Facebook or YouTube?
Schedule a 15-minute phone call with Ed Seiders, Director of Business Development, to learn how the 20/20 Visual Media team can play a role in the success of your spring fundraiser today: 2020visualmedia.com/schedule
