With the new year in full swing, many organizations are still facing business challenges as the COVID-19 pandemic continues to evolve. To figure out a pathway forward for your business, it’s important to identify what are the challenges and opportunities in the year ahead.
Many businesses that our 20/20 Visual Media team has partnered with over the last year are continuing to make contingency plans for live events and transitioning galas/fundraisers to video live streams. For other clients that we work with, 2021 offers an opportunity to strengthen communication with employees or customers through video content. Haven’t leveraged video content in the past? Now might be the right time to do so. Here are our top 5 video marketing opportunities to consider leveraging in 2021 to drive business impact:
5. Make your virtual events engaging by investing in quality live streaming video across YouTube or Facebook: Event participants are craving connection unlike any other time in recent history. Create a memorable experience for your attendees by investing in a quality live stream video. The video storytelling will draw your audience in and remind them of your organization’s value and mission.
4. Leverage short-form video content across social media channels: Social media content is being consumed at 29% higher rates due to COVID-19 restrictions on public gatherings. At a time when your target audience is consuming more social media content, consider leveraging short-form video content for your social campaigns to drive ad recall or website traffic. Invest in telling your story in a clear, concise, and memorable way to help your brand stand out amongst your competitors.
3. Focus on virtual employee engagement opportunities: With COVID-19 restrictions still in place and impacting everyday business communication, consider revamping your employee engagement opportunities. By investing in quarterly update videos, your organization can share quarterly updates and success stories across the organization to strengthen relationships and boost morale.
2. Invest in a video that tells your business’s story: Differentiate yourself from your competitors by capturing the essence of your business through quality video storytelling. Consider adding the company story video to your organization’s homepage to set the right tone with prospective customers. Our Visit Valley Forge & Montco #MakeItMainStreet campaign is an example of effective business storytelling.
1. Share testimonial videos with your current and prospective customer/client base: What drives better business than video testimonials in email marketing newsletters? This video content helps build trust and establish credibility amongst prospective customers or clients. Education is key and video provides the most valuable and effective way of informing your customers.
Schedule a 15-minute phone call with Ed Seiders, Director of Business Development, to learn how the 20/20 Visual Media team can play a role in the success of your company in 2021: https://www.2020visualmedia.com/schedule