It may come as no surprise to you that video marketing is becoming increasingly popular in this digital age — in fact, 85% of businesses are now using video content as a tool for marketing their business. But just like every other marketing tactic that’s out there, the budget for video marketing can quickly add up — that’s where the experts at 20/20 Visual Media are here to help! They’ve put together four ways you can get the most of your video marketing budget, so you can reap the benefits without having to sacrifice your funds.
Know Your Audience
This is key and should be determined before any type of video marketing is ever created. We understand the disruption in business COVID-related guidelines or orders have created. So now more than ever, you need to put your marketing dollars to work for you. Don’t waste your money or time on content that isn’t relevant or appealing to your audience. To avoid this, you can determine who your audience is and what they’ll want to learn by answering the following questions:
What is their main priority right now?
Which factors will interest them most (IE price, quality, experience, novelty, etc.)?
Do you think they’ll respond best to an emotional video? Funny video? Laid-back video?
What types of content will most likely make them follow through on purchasing something?
What types of content will they find cringe-worthy?
Once you’ve answered these questions, you’ll have a better understanding of who you're creating a video marketing campaign for and why. Not only will this knowledge help you create successful and effective video marketing content, but it will also help keep you on budget.
Make Personality a Top Priority
They say a first impression is everything, and when it comes to video marketing, that couldn’t be more true. In order to “stop the scroll” on social media or get people to watch your brand’s video content on a website, you want to make sure the person in the video has a personality that you know your audience will want to engage with. Voice, style, body language and verbiage are all things to consider when choosing a person for your video marketing campaign, but once you know what will appeal to your audience, this should be easier to choose. The personality in a video can make or break video marketing, and if you want to get the most out of your budget, you need to be sure you choose a personality that you know will make your video a success.
Work in Search Engine Optimization
Search engine optimization (SEO) is the secret to many successful marketing campaigns, and video marketing campaigns are no different. SEO is a digital marketing tool that helps companies rank better on search engines like Google and Bing, which gives your brand more visibility. Although there are a number of factors that go into successful SEO strategies, here are two easy (and affordable) ways to incorporate it into your video marketing:
Incorporate keywords that are relevant to your video into its subtitles
Add long-tail keywords (these are longer phrases with keywords in them) into your video’s description, title and transcript
Researching the keywords and keyword phrases that will benefit your video the most does take time, but the results will be worth it!
Recycle Written Content
Time is money, and in order to save both, recycling written content that your company has produced in the past is a great way to create a successful video marketing campaign while still staying within your budget. Chances are that blogs you’ve written or things you’ve posted on social media can be turned into video content, so why not use it?! In some cases, you may be able to keep the information as-is; in others, you may need to update the information so that it’s relevant to the time. Either way, you won’t have to waste your time coming up with new video content ideas, which will save you money (and brainpower).
Now that you know how to get the most out of video marketing without breaking the bank, let the award-winning team at 20/20 Visual Media help you make your video marketing goals a reality. Contact us today!