For Marketers

Celebrating Pride All Year Long

Pride Month recognizes the LGBTQIA+ community and the contributions of individuals from the past 50+ years to the present day. While every June, there’s an increased presence of rainbow-dipped logos, it’s really important for organizations and professionals to focus on creating representation, inclusivity, support, and lasting impact.

Our hope for "Pride" is that these sentiments of inclusiveness last not just for a month, but all year. As much as we take pride in being an open and inclusive place to work, we know that not every LGBTQIA+ person has the opportunity to safely be themselves in their workplace. The work will not be done until every person has a seat at the table.

Pride means more to us than changing our logo each June - it's in the 20/20 culture. Our team members who are part of the LGBTQIA+ community make us better every day - by offering different perspectives on the work we create, by always encouraging us to tell more inclusive stories, and by advocating for us to work with diverse clients. 

Hear the thoughts of our team members surrounding Pride Month:

Christina Betz                                Ed Seiders

Christina Betz Ed Seiders

Q: What does Pride Month mean to you?

Christina: My love is just that - love. I never think of it any differently, and I’m fortunate enough to be surrounded by people who support that.

Q: What is one thing that you'd like for someone to take away from this year's Pride Month?

Ed: Pride 2021 has taken on so much more meaning for so many after the last year and a half of the global COVID-19 pandemic. Pride just happens to be occurring when most areas and businesses are finally fully reopening, so not only is it a celebration of who we are and who we love but also a celebration of life, for making it through the pandemic. There are many similarities between COVID and the AIDS epidemic of the ‘80s and ‘90s and for many people it brought back those same feelings and fears of losing their friends and family. If this last year has taught me anything, it's that life is precious and that we should live every day in the most full and authentic way we can. 

Christina: The past year opened up a flow of dialogue regarding social and civil rights in every aspect of life. I think now, more than ever, it’s important to be able to continue that dialogue, and events like Pride Month allow the LGBTQIA+ community to feel safe in being who they are. I would love for people to experience these freedoms that Pride Month allows and use the month to help them become more open-minded individuals.

How does working for a diverse and inclusive company like 20/20 Visual Media impact your life?

Christina: The people I work with every day allow me to just be myself and live my life. They love me and my partner, and never make me feel like I have to explain myself. It’s sometimes easy to forget that not everyone is afforded the opportunity to be themselves and be comfortable with their coworkers - but I appreciate how much of a family we are and how much love and acceptance is in our workplace.

Ed: In my time at 20/20 Visual Media, I've seen a culture that fosters diversity and inclusivity, and acceptance of all. Spending so many of your waking hours at your place of work means the world to me that the place and the people with whom I work, see me for me, accept me and love me. I don't need to put on a front or be anyone other than myself. Although nervous prior to coming out, I always thought that the team at 20/20 would accept me with open arms and I was correct when that time finally came. Coming out in professional life can be daunting. There are still so many areas of the world where coming out can cost you your job, your family and friends, your health, and even your life. I thank my lucky stars daily that I get to work in an area and in a company where I can be my true self without fear. 

Q: What’s the LGBTQIA+ community in Philly like? 

Ed: The community in Philadelphia is very diverse, very colorful, and very boisterous, as you can imagine with anything in Philadelphia! Overall, it's a large (sometimes dysfunctional) family. The community has taught me so much about myself over the years and for that, I will always be grateful. 

Christina: The LGBTQIA+ is expansive in Philly. It’s an incredibly open and welcoming city that makes space for individuals of every orientation, race, and identity. I think the Pride Month celebrations in Philadelphia are some of the best in the country.

Q: What role do you have working in video production to create space for more LGBTQIA+ individuals?

Ed: It's important in all of our productions that we show the diversity and are inclusive of various cultures, people, and places. Whether it’s race, ethnicity, sexual orientation, gender, age, or ability - representation matters! It's what allows people to feel seen and a part of something larger. In cases of LGBTQIA individuals, it shows them that there are more than the 4 walls they may live in, a whole world full of possibilities and that there are other people out there like them. Representation is empowering and it leads to equity. If showing diversity in our productions allows just one person to feel seen and validated then we've not only done our job for our client but also impacted someone's life! 

Christina: I think video editing in general is a very inclusive profession. While it is an incredibly individualistic job, it’s almost equally as important to work with a team. Even when you think you’ve made a perfect piece, having the input of a diverse team is important to ensure that what you’ve made is accessible for everyone. As a part of the LGBTQIA+ community, I think being able to encourage other individuals to go for the profession they want, without fear of being discriminated against, is the most important role I can have.



3 Tips for Creating YouTube Content for Your Business That Drives Action

YouTube is one of the largest search engines and the second most popular social network in the world. Since its debut, YouTube has helped video content become easily accessible for everyday consumption. According to the Social Examiner’s 2020 industry report, 55% of all marketers are now using YouTube to stay competitive with other brands and invest in video marketing.

Marketing teams are now in a position to consider leveraging the platform as a free marketing tool to raise awareness, strengthen credibility and drive consideration for businesses. Here are 3 tips to consider when leveraging YouTube content for your business:

1. Choose the Right Tag for Your Video: When uploading video content to YouTube, you have the option to choose a category for your organization’s content and select keywords or tags.  Be sure to think strategically about which categories can position your business to new leads.

2. Include Call-To-Actions In Content: Consider what action you’d like your audience to take after watching your content. Make sure your call-to-action is in the video content itself and the description of your content. Possible calls-to-action can include contacting your business for more information, subscribing to your YouTube channel, or sharing your video to social channels.

3. Put Thought Into Naming Your Video Content On YouTube: People search for video content on YouTube just like people search for answers on Google. By using keywords and phrases that are trending and related to your business or service, you can position your content to the right audience. 

To see 20/20 Visual Media’s best YouTube content including our showreel, subscribe to our channel today: https://youtube.com/2020visualmedia

To discuss how 20/20 Visual Media can support your business’s YouTube content, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development: https://www.2020visualmedia.com/schedule 

5 Ways to Use Video Marketing to Strengthen Your Small Business Branding

In a world where there are so many different marketing strategies to consider, small businesses can rest assured knowing that video marketing content can help reach a wide audience of potential customers. Video marketing content is versatile, relatable, and memorable. Take a look at a few of the best ways to use video marketing content to your advantage and strengthen your small business branding:

5. Share your small business story: People love listening to a good story, especially when it’s connected to a business they support and value. Share how your business got its start and make it relevant to your customers or employees.  Give a shout-out to essential team members or loyal customers who have been there from the beginning and helped shape your business.

4. Show off your best-selling products or services: While 20% of an audience will read text related to a product demonstration, 80% will watch video content.  Show off your small business’s best products or services in a short, punchy video that will get their attention.

3. Upload your video content to YouTube: YouTube is the 2nd most popular website in the world and it is a free marketing tool.  Be sure to share your video content through e-mails or social media posts and also upload it to YouTube.  By including your website in the video description, it can help drive traffic and sales.

2. Thank your customers: Customer loyalty is crucial to the success of any small business.  Take the time to share gratitude and make them feel appreciated.  Perhaps you can offer a promotional discount within the video to help nudge them to stop back in for a visit.

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1. Create video testimonials from happy customers or clients: People are more likely to trust a small business if someone in their community already had an enjoyable experience with the business.  Capture a relatable story that touts a positive review of your business from a loyal customer.

To discuss any of these video marketing tips or a project that you have in mind for your small business, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development: https://www.2020visualmedia.com/schedule 

New Year, New Marketing Goals! Five Video Marketing Content Opportunities to Consider in 2021 to Drive Business Impact

With the new year in full swing, many organizations are still facing business challenges as the COVID-19 pandemic continues to evolve. To figure out a pathway forward for your business, it’s important to identify what are the challenges and opportunities in the year ahead. 

Many businesses that our 20/20 Visual Media team has partnered with over the last year are continuing to make contingency plans for live events and transitioning galas/fundraisers to video live streams. For other clients that we work with, 2021 offers an opportunity to strengthen communication with employees or customers through video content. Haven’t leveraged video content in the past? Now might be the right time to do so. Here are our top 5 video marketing opportunities to consider leveraging in 2021 to drive business impact:

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5. Make your virtual events engaging by investing in quality live streaming video across YouTube or Facebook: Event participants are craving connection unlike any other time in recent history. Create a memorable experience for your attendees by investing in a quality live stream video. The video storytelling will draw your audience in and remind them of your organization’s value and mission.

4. Leverage short-form video content across social media channels: Social media content is being consumed at 29% higher rates due to COVID-19 restrictions on public gatherings. At a time when your target audience is consuming more social media content, consider leveraging short-form video content for your social campaigns to drive ad recall or website traffic. Invest in telling your story in a clear, concise, and memorable way to help your brand stand out amongst your competitors.

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 3. Focus on virtual employee engagement opportunities: With COVID-19 restrictions still in place and impacting everyday business communication, consider revamping your employee engagement opportunities. By investing in quarterly update videos, your organization can share quarterly updates and success stories across the organization to strengthen relationships and boost morale.

2. Invest in a video that tells your business’s story: Differentiate yourself from your competitors by capturing the essence of your business through quality video storytelling. Consider adding the company story video to your organization’s homepage to set the right tone with prospective customers. Our Visit Valley Forge & Montco #MakeItMainStreet campaign is an example of effective business storytelling.

1. Share testimonial videos with your current and prospective customer/client base: What drives better business than video testimonials in email marketing newsletters? This video content helps build trust and establish credibility amongst prospective customers or clients. Education is key and video provides the most valuable and effective way of informing your customers.

Schedule a 15-minute phone call with Ed Seiders, Director of Business Development, to learn how the 20/20 Visual Media team can play a role in the success of your company in 2021: https://www.2020visualmedia.com/schedule




Long Story Short: Here Are Four Ways for Using Video Storytelling in Your Marketing Strategy

Video content is popping up everywhere these days, both on social media feeds and websites, so it’s no surprise that 85% of businesses are using video storytelling as part of their marketing strategy. If your business isn’t currently part of this 85% because you don’t know how to incorporate it into your marketing strategy then not to worry! The video production experts at 20/20 Visual Media are here with the best ways to use video storytelling in your marketing strategy, so ready, set, read!

When in Doubt, Demo Video it Out!

Demo videos are perfect for those periods when your business is getting ready to launch a new product or service, or you just released something new. By posting a demo video to your website and social media channels, you’ll get current and prospective clients hyped about the release and can highlight anything and everything you want to. Plus, if you have a product or service that’s coming across as “confusing” or difficult for audiences to understand, demo videos are a great way to connect with customers and clear up any questions or concerns.

Let Brand Videos Show a Bigger Picture of Your Business

Having an “About Us” page and mission statement on your business’s website is great, but posting a brand video will be even more powerful. People want to know what drives a brand — what they stand for, how they want to help their customers, why they started their business, etc. — and creating a brand video can do all of that and more! Unlike with text, which can be open interpretation depending on who’s reading it, brand videos portray facial expressions, body language and tone of voice, all of which help deliver your business’s TRUE vision.

Increase Engagement with Event Videos

Consumers want transparency more than ever, and event videos are a great way for your business to be transparent AND create a community where your customers don’t feel left out. If your business is hosting an event, be sure to bring in a professional video production company to capture every moment. By posting videos throughout the night, as well as long after the event is over, you’ll be sharing intimate, behind the scenes moments that both guests — and customers who couldn’t attend — will love being able to enjoy.

Keep Website Content Fresh with Case Study Video

Case studies are crucial for showing current and prospective customers the impact your product or service has had. Although graphics are a good way to communicate this, case study videos are more engaging and visually appealing. Plus, a video will enable you to let your business’s personality and voice shine through all that data!

Once you figure out the type of storytelling video you want to create, you need to figure out a few more key components that will make your video marketing strategy a success, such as:

●     Determining your goal: Whether you’re looking to improve brand awareness, boost sales, increase your client base or introduce people to a new product/service, figuring this out will lead you to your goal, and ultimately, a more impactful video marketing strategy.

●     Figuring out who you’re targeting: After you set your goal, you should have a better idea of who your audience is for this specific video marketing strategy. It’s okay if your audience changes from video to video, but each video should have one, very specific target audience.

●     Choosing the platform that’ll best suit your video: Different social media platforms attract different audiences and suit different types of video content. For example, YouTube is the go-to for longer video content, LinkedIn is best for connecting with businesspeople, Facebook is great for short/long video content and older populations, Twitter is good for conversational content and Instagram is perfect for eye catching videos targeted at younger populations. Once you’ve established your goal and audience, choosing the platform should be easy.

Now that you know how to utilize video storytelling in your marketing strategy, let the team at 20/20 Visual Media bring your storytelling ideas to life! Schedule a call with us today to set your story into motion.

A Recipe for Success

A Recipe for Success

Not every video has a perfectly defined recipe. But when cooking consistently great meals, creating a step-by-step guide is one way to always deliver on a high-quality food experience. As with any memorable meal, a lot of preparation goes into finding the best ingredients, taking the time to carefully prep, and then executing on that recipe with precision.