New Year, New Marketing Goals! Five Video Marketing Content Opportunities to Consider in 2021 to Drive Business Impact

With the new year in full swing, many organizations are still facing business challenges as the COVID-19 pandemic continues to evolve. To figure out a pathway forward for your business, it’s important to identify what are the challenges and opportunities in the year ahead. 

Many businesses that our 20/20 Visual Media team has partnered with over the last year are continuing to make contingency plans for live events and transitioning galas/fundraisers to video live streams. For other clients that we work with, 2021 offers an opportunity to strengthen communication with employees or customers through video content. Haven’t leveraged video content in the past? Now might be the right time to do so. Here are our top 5 video marketing opportunities to consider leveraging in 2021 to drive business impact:

5. Make your virtual events engaging by investing in quality live streaming video across YouTube or Facebook: Event participants are craving connection unlike any other time in recent history. Create a memorable experience for your attendees by investing in a quality live stream video. The video storytelling will draw your audience in and remind them of your organization’s value and mission.

4. Leverage short-form video content across social media channels: Social media content is being consumed at 29% higher rates due to COVID-19 restrictions on public gatherings. At a time when your target audience is consuming more social media content, consider leveraging short-form video content for your social campaigns to drive ad recall or website traffic. Invest in telling your story in a clear, concise, and memorable way to help your brand stand out amongst your competitors.

 3. Focus on virtual employee engagement opportunities: With COVID-19 restrictions still in place and impacting everyday business communication, consider revamping your employee engagement opportunities. By investing in quarterly update videos, your organization can share quarterly updates and success stories across the organization to strengthen relationships and boost morale.

2. Invest in a video that tells your business’s story: Differentiate yourself from your competitors by capturing the essence of your business through quality video storytelling. Consider adding the company story video to your organization’s homepage to set the right tone with prospective customers. Our Visit Valley Forge & Montco #MakeItMainStreet campaign is an example of effective business storytelling.

1. Share testimonial videos with your current and prospective customer/client base: What drives better business than video testimonials in email marketing newsletters? This video content helps build trust and establish credibility amongst prospective customers or clients. Education is key and video provides the most valuable and effective way of informing your customers.

Schedule a 15-minute phone call with Ed Seiders, Director of Business Development, to learn how the 20/20 Visual Media team can play a role in the success of your company in 2021: https://www.2020visualmedia.com/schedule

Best Practices for Making Testimonial Videos

Video testimonials can be a great addition to your company website or social media campaign. They enable your business to showcase the value of your company or product beyond just the facts. When you create a testimonial video, you can establish the value of the product you are aiming to sell by showcasing the attributes that come along with the product or company.

When it comes to video production, we’ve done it all. The team at 20/20 Visual Media has put together countless video testimonials for our clients that have seen great success. Take a peek at our tips below for making a testimonial video that will give you the results you are looking for!

Get The Right Equipment: Not everyone owns high-end equipment for video production, but you can rent certain pieces of equipment that can make all the difference. The most important equipment we recommend is a good quality DSLR camera, stable tripod and high quality microphones. Trust us! These simple pieces of equipment can take your video from armature to professional quality.

Know What You Want To Say: A great testimonial communicates exactly what you want to say, but doesn’t come off as if it were scripted. The best way to make this happen is to spend some time talking to the interviewee about what they want to say and write it down either in outline form or as a short bulleted list. This way you have a plan of what will be said, but it’s not written out exactly how they will say it. That will come naturally in the video.

Answer The “Why”: In any form of marketing communication, you want to answer the question, “why should I buy your product or service”. The “why” should answer how your product or company will fix a problem and offer a solution to your potential customer. 

Create An Emotional Connection: Video testimonials are a great way to create an emotional connection with your audience. Testimonials should tell a story. As humans, we are programmed to remember stories and find connections within them. Make sure that the story being told expresses the emotional effect that your product or service has had on this particular customer as this emotional connection is integral to your viewers remembering what they saw and taking action to buy-in to your product or service.

Don’t Make It Long: Video testimonials should be pretty short! You don’t want to lose your viewers attention and in effect stop watching the video. Even if the initial video is long, when you go to cut it down, make sure it’s about 2-3 minutes as a finished product. 

Learn How To Shoot An Interview: Shooting an interview takes more skill then simply pointing and shooting. There are many videos online that give tips on this subject. Make sure to check them out before starting your project as some simple techniques can make your video testimonial look much more professional.

We hope that we’ve answered your questions about how to create an impactful testimonial video for your product or service. If you would like to learn more about how 20/20 Visual Media can assist you in your video production needs, give us a call today!