YouTube is one of the largest search engines and the second most popular social network in the world. Since its debut, YouTube has helped video content become easily accessible for everyday consumption. According to the Social Examiner’s 2020 industry report, 55% of all marketers are now using YouTube to stay competitive with other brands and invest in video marketing.
Marketing teams are now in a position to consider leveraging the platform as a free marketing tool to raise awareness, strengthen credibility and drive consideration for businesses. Here are 3 tips to consider when leveraging YouTube content for your business:
1. Choose the Right Tag for Your Video: When uploading video content to YouTube, you have the option to choose a category for your organization’s content and select keywords or tags. Be sure to think strategically about which categories can position your business to new leads.
2. Include Call-To-Actions In Content: Consider what action you’d like your audience to take after watching your content. Make sure your call-to-action is in the video content itself and the description of your content. Possible calls-to-action can include contacting your business for more information, subscribing to your YouTube channel, or sharing your video to social channels.
3. Put Thought Into Naming Your Video Content On YouTube: People search for video content on YouTube just like people search for answers on Google. By using keywords and phrases that are trending and related to your business or service, you can position your content to the right audience.
To see 20/20 Visual Media’s best YouTube content including our showreel, subscribe to our channel today: https://youtube.com/2020visualmedia
To discuss how 20/20 Visual Media can support your business’s YouTube content, please schedule a 15-minute phone call with Ed Seiders, Director of Business Development: https://www.2020visualmedia.com/schedule
